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diff --git a/hugo/content/assets.md b/hugo/content/assets.md
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+# Assets
+Sigsum's brand assets are included here.  Use responsibly.
+
+[CC BY-SA 4.0]: https://creativecommons.org/licenses/by-sa/4.0/
+
+## Font
+
+A geometric sans-serif font named [outfit][].  It is [SIL OFL][] licensed.
+
+[outfit]: https://outfit.io/outfit-font
+[SIL OFL]: https://github.com/Outfitio/Outfit-Fonts/blob/main/OFL.txt
+
+## Colors
+
+The color codes are:
+
+  - \#FAF9F5, rgba(250, 249, 245, 1)
+  - \#333333, rgba(51, 51, 51, 1)
+  - \#DB4D2C, rgba(219, 77, 44, 1)
+  - \#581303, rgba(219, 77, 44, 1)
+  - \#6B60E3, rgba(107, 96, 227, 1)
+
+## Visuals
+All visuals are [CC BY-SA 4.0][] licensed and available [here][].
+
+[here]: https://git.sigsum.org/sigsum/tree/assets
+
+## Avatar
+<img src="/media/avatar.svg" width="100px">
+
+## Logo
+### Plain
+<img src="/media/logo.svg" alt="Sigsum logo plain" width="240px">
+
+### Light background
+<img src="/media/logo-light.svg" alt="Sigsum logo light background" width="300px">
+
+### Orange background
+<img src="/media/logo-orange.svg" alt="Sigsum logo orange background" width="300px">
+
+### Dark background
+<img src="/media/logo-dark.svg" alt="Sigsum logo dark background" width="300px">
diff --git a/hugo/content/docs.md b/hugo/content/docs.md
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   - [API specification][] - a succinct description of the Sigsum API
   - [History][] - a brief history about how Sigsum came together
   - [Archive][] - notes and meeting minutes
-  - [Visuals](/visuals) - logo, colors, and font
+  - [Assets](/assets) - logo, colors, and font
 
 [Design document]: https://git.sigsum.org/sigsum/plain/doc/design.md
 [API specification]: https://git.sigsum.org/sigsum/plain/doc/api.md