From 18d13fa2ecf2f999b55411a9096d182ed325f4ec Mon Sep 17 00:00:00 2001
From: Rasmus Dahlberg <rasmus@mullvad.net>
Date: Tue, 29 Mar 2022 22:20:05 +0200
Subject: avoid text duplication

---
 assets/README.md       | 52 +++-----------------------------------------------
 hugo/content/assets.md | 17 ++++++++++++-----
 2 files changed, 15 insertions(+), 54 deletions(-)

diff --git a/assets/README.md b/assets/README.md
index b3ef602..2556475 100644
--- a/assets/README.md
+++ b/assets/README.md
@@ -1,52 +1,6 @@
 # Assets
 
-Sigsum's brand assets are included here.
+Sigsum's brand assets were developed by Lars Wästfelt.  See [assets][] for
+further information regarding font, colors, visuals, and applicable licenses.
 
-## Font
-
-We use a geometric sans-serif font named [outfit][], licensed under [SIL OFL][].
-
-[outfit]: https://outfit.io/outfit-font
-[SIL OFL]: https://github.com/Outfitio/Outfit-Fonts/blob/main/OFL.txt
-
-## Colors
-
-The color codes we use are:
-
-  - \#FAF9F5, rgba(250, 249, 245, 1)
-  - \#333333, rgba(51, 51, 51, 1)
-  - \#DB4D2C, rgba(219, 77, 44, 1)
-  - \#581303, rgba(219, 77, 44, 1)
-  - \#6B60E3, rgba(107, 96, 227, 1)
-
-## Visuals
-
-All visuals are licensed under [CC BY-SA 4.0][].
-
-[CC BY-SA 4.0]: https://creativecommons.org/licenses/by-sa/4.0/
-
-## Avatar
-
-![Sigsum avatar](avatar.svg =100x)
-
-## Logo
-
-### Plain
-
-![Sigsum logo plain](logo.svg =300x)
-
-### Light background
-
-![Sigsum logo background gray](logo-light.svg =400x)
-
-### Orange background
-
-![Sigsum logo background orange](logo-orange.svg =400x)
-
-### Dark background
-
-![Sigsum logo background dark orange](logo-dark.svg =400x)
-
-## Acknowledgments
-
-Sigsum's brand assets were developed by Lars Wästfelt.
+[assets]: https://www.sigsum.org/assets/
diff --git a/hugo/content/assets.md b/hugo/content/assets.md
index efb7413..2b49d35 100644
--- a/hugo/content/assets.md
+++ b/hugo/content/assets.md
@@ -1,18 +1,17 @@
 # Assets
-Sigsum's brand assets are included here.  Use responsibly.
 
-[CC BY-SA 4.0]: https://creativecommons.org/licenses/by-sa/4.0/
+Sigsum's brand assets are included here.
 
 ## Font
 
-A geometric sans-serif font named [outfit][].  It is [SIL OFL][] licensed.
+We use a geometric sans-serif font named [outfit][], licensed under [SIL OFL][].
 
 [outfit]: https://outfit.io/outfit-font
 [SIL OFL]: https://github.com/Outfitio/Outfit-Fonts/blob/main/OFL.txt
 
 ## Colors
 
-The color codes are:
+The color codes we use are:
 
   - \#FAF9F5, rgba(250, 249, 245, 1)
   - \#333333, rgba(51, 51, 51, 1)
@@ -21,22 +20,30 @@ The color codes are:
   - \#6B60E3, rgba(107, 96, 227, 1)
 
 ## Visuals
-All visuals are [CC BY-SA 4.0][] licensed and available [here][].
 
+All visuals are licensed under [CC BY-SA 4.0][] and available [here][].
+
+[CC BY-SA 4.0]: https://creativecommons.org/licenses/by-sa/4.0/
 [here]: https://git.sigsum.org/sigsum/tree/assets
 
 ## Avatar
+
 <img src="/media/avatar.svg" width="100px">
 
 ## Logo
+
 ### Plain
+
 <img src="/media/logo.svg" alt="Sigsum logo plain" width="240px">
 
 ### Light background
+
 <img src="/media/logo-light.svg" alt="Sigsum logo light background" width="300px">
 
 ### Orange background
+
 <img src="/media/logo-orange.svg" alt="Sigsum logo orange background" width="300px">
 
 ### Dark background
+
 <img src="/media/logo-dark.svg" alt="Sigsum logo dark background" width="300px">
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